Claire’s Campaign: your donation will be matched to help Calgary’s vulnerable families
May 1, 2020
This May, every donation to Inn from the Cold will be matched until $350,000 is donated towards our annual Claire’s Campaign.
Claire’s Campaign began in 2012, spearheaded by IFTC long-time supporter Gary Nissen and his sister, Karen Zutter. The campaign was named for their mother Claire, who passed away in 2007. Claire inspired Gary to become a supporter of charitable organizations in Calgary.
Claire left her children with a legacy of giving back to her community and helping anybody who needed support, especially the most vulnerable. With these lessons in mind, Gary started Claire’s Campaign to benefit Inn from the Cold.
Over the past seven years, Claire’s Campaign has generated more than $6.1 million dollars to benefit the IFTC Family Support Program. This program includes emergency shelter, food, clothing, hygiene products, footwear, prenatal supplies, childhood development programs, and social supports.
Since Claire’s Campaign began in 2012, Inn from the Cold has used the donated funds to care for more than 3,000 children and their families experiencing homelessness in Calgary. These families vary in make-up and where they used to call home. Families are varied from single-parent led families to multi-generational families and new immigrant families to established Calgarian families.
Eighty-six per cent of the families that IFTC served in 2019 were led by single-mothers. Claire’s Campaign takes place during May to honour all these mothers who provide for their children day-in and day-out.
Due to economic conditions and the COVID-19 pandemic, the number of families who contact IFTC is expected to increase in the coming months. Funding generated by Claire’s Campaign is one of IFTC biggest fundraisers; up to 70 per cent of IFTC’s annual operating budget comes from community donations.
Donors can support the campaign by donating online or sharing IFTC’s social media posts with their followers. Inn from the Cold has accounts on Facebook, Instagram, Twitter, and LinkedIn.