We launched a digital advertising campaign at the end of November to help raise awareness about family homelessness in general and Inn from the Cold specifically.
The campaign includes ads on Facebook, driving people on those platforms to visit the campaign’s microsite called onesmallgift.ca
On that microsite visitors can learn more about how Inn from the Cold supports families that are or may become homeless. Site visitors can also make a financial donation through the site or sign up for a newsletter about family homelessness from Inn from the Cold.
Community supporters can support the campaign by sharing the ads if they appear in their Facebook or Instagram feeds. They can support Inn from the Cold by making a financial donation through the donation webpage on innfromthecold.org or through IFTC’s profile page on Canada Helps.
Please email marketing.communications@innfromthecold.org with any questions about the campaign or to provide any feedback.
